a linkedin case study
Use Existing Content To Start a Conversation
The Challenge
A technical consulting company in the supply chain industry wanted to create content that would get noticed by other logistic and freight companies.
They considered starting a podcast, but instead, they wanted to find an opportunity to curate existing content rather than create new content.
How can we attract attention?
How do we get people in our industry talking about us?
How can we get value out of content that already exists?
The Solution
Instead of starting a podcast, we compiled a list of 30+ podcasts that already exist in the industry.
We searched for relevant existing podcasts and put together a comprehensive list of industry podcasts.
We published the list on the client's website and shared the list on LinkedIn, tagging every company included in the list.
The Results
Boost in LinkedIn Visibility
The LinkedIn post had thousands of views and hundreds of comments.
Podcast Guest Invitations
Three podcasts contacted the client to request to be included on the list. Three podcasts invited the client to be a guest on their show.
High-Traffic Website Page
The website page featuring the list is now the site’s most visited landing page.
Client Reaction
"When it comes to using LinkedIn, Judi is truly an expert! Not only did she provide me with a ton of great insights and suggestions, but she was very transparent with why her methodology works - and even had data to back it up! 10/10 would recommend Judi for all things LinkedIn!"
Want to Work with Judi Hays?
Author of Elevate Expand Engage
Forbes Contributor & Business Council Member
Hubspot Inbound Marketing Certified
Certified Social Media Manager School from Pulse Academy
Certified LinkedSelling
LinkedIn Sales Navigator Specialist
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