The Linkedin Playbook is a powerful tool that guides business development executives and business owners on exactly what to do and say on LinkedIn on a daily basis.
Having a customized, comprehensive, yet simple to follow playbook to guide you is essential. Providing you with specific daily activities and message templates is foundational to achieving a measurable and sustainable return on your investment (ROI).
The playbook is customized and aligned to the specific goals and methodology ensuring the highest level of success.
It includes, but is not limited to:
- Settings & Privacy Recommendations
- Reposition Your LinkedIn Profile from a CV to a Resource:
- Headline Options That Attract Your Target Prospect
- Banner Image
- Buyer-Centric Summary that Teaches and Engages Your Targeted Audience
- Current Experience that Showcases Who and How You Help
- Media including existing blogs, videos, collateral, ebooks etc.
- Projects & Publications that Showcase Thought Leadership and Subject Matter Expertise
- Skills and Endorsements
- Contact Information and Website Links
- 20+ Custom Messaging Templates Including:
- Engaging Existing Connections
- Client and Networking Partner Introductions
- Milestone Messages
- Welcoming New Connections
- Reaching Out to Targeted Buyers Directly
- And so much more…
- Content Plan
- Curated Content Sources
- Original Content
- Existing Content Repurposed
- Daily/Weekly Sales Activity Checklist
- OPTIONAL: Productivity Tool Stack
- Text Expander
- Scheduling Tools
- Content Curation Tools
- OPTIONAL: Sales Navigator Plan
- Design a Lead Generation Campaign
- Set up Boolean Searches of your Target Audience
- Develop a Sales Cadence with Tags
- Custom Strategies to Have More Conversations with Targeted Audience
Click here to schedule a session to create your customized playbook.