11 Examples of Killer Brand Style Guides + Bonus Templates

posted on April 22, 2020

Do you have a brand style guide? How do you stay “On Brand” when it comes to your content marketing?

I recently came across this article about the importance of creating a Writing Style Guide and thought you might like it too. The author, Ashley Coolman of Qordoba shares a boatload of tips and also writing style guide examples to emulate including a few organizations that have shared their style guides for everyone to learn from:

I Love New York

I Love NY Brand Guide: https://issuu.com/lukaszkulakowski/docs/8278452-i-love-new-york-brand-guide

Netflix Brand Assets

Netflix Brand Assets: https://brand.netflix.com/en/assets/

Quickbooks Design System

🔖The Design System for QuickBooks: https://designsystem.quickbooks.com

Shopify, Polaris Brand Guide

🔖Shopify, Polaris https://polaris.shopify.com/

Mail Chimp Content Style Guide

🔖MailChimp, Content Style Guide: https://styleguide.mailchimp.com

50 Examples from Canva.com

🔖And of course, Canva collected a helpful (and fascinating) list of 50 style guide examples

Spotify Brand Style Guide

View Spotify’s brand guide: https://developer.spotify.com/branding-guidelines/

Jamie Oliver Brand Guidelines

View Jamie Oliver’s brand guide: https://issuu.com/joaodiogo/docs/frv-brand-guidelines-_final_

Venngage Brand Kit

https://venngage.com/blog/my-brand-kit/

Dyno Studio Brand Guide

Get this template: https://venngage.com/templates/presentations/red-design-style-guide-1763ecd1-609d-4011-af8d-0b222bfd31c9

Hubspot Guide + Templates

Download this handy resource: https://offers.hubspot.com/create-brand-style-guide

If you already have a brand style guide, share yours in the comments 👇 👇