Insights
Unlocking LinkedIn’s Best Kept Secret: How to Optimize Your About Section Summary
Guess which part of your LinkedIn profile is underutilized or, worse yet, misused? It’s the ABOUT section. This used to be referred to as your SUMMARY or BIO section. Most Common Mistake From a B2B marketing perspective, the biggest and most common mistake I see is that people use their ABOUT section to talk about…
Read MoreMaximize Your LinkedIn Network: Steer Clear of These Top 3 Engagement Pitfalls
LinkedIn can be a great place to build your business; you just have to get out there and start engaging and making connections — the right way. Just beware of the traps! This article explores the most common traps and what you can do to avoid them. What is Your Networking Style? Are you not…
Read MoreHow to Outsmart the AI Bots to Spot Fake LinkedIn Profiles
Why Do Fake Profiles Exist? Advances in AI-based synthetic image generation technology and AI-based image generators have created an unlimited number of unique, high-quality fake profiles on LinkedIn that do not correspond to real people. Fake accounts sometimes use these convincing, AI-generated profile photos to make their fake LinkedIn profile appear more authentic. All to get you…
Read MorePurposefully Repurpose: 37 Actionable Ideas For Sharing Social Media Content
Purposefully Repurpose! That’s a tongue twister, but it’s an important concept to explain. There is no need to reinvent the wheel when it comes to content creation. There are a variety of formats you can use to get your message out there on LinkedIn. Here are 37 ideas to get you started. Turkey Content Carousel-37…
Read MoreHow to Create An Effective Value Proposition for Your Professional Services Firm
Firms who carve out UNIQUE positioning in the marketplace tend to grow faster, easier, and more profitably than their non-differentiated competitors. Professional services firms that want to attract a steady stream of profitable clients need to create meaningful differentiation in the marketplace. You probably already know the value of a “Unique Value Proposition” for your…
Read MoreDo You Hate How You Look in Photos?
Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you’d love to make a great first impression? Fear not! Just check out these headshot no-no’s (and reasons for avoiding them) thanks to this guide from MarketingProfs.
Read More