Interview with Judi Hays on Square Stories Podcast

🍁 🍂 I love October. Aside from it being my birthday month, I get invigorated from the change of season crispness in the air, and the beautiful jewel tone colors all around. This year is especially exciting as I have a book about to be published. More on that to come soon! 🎧 Recently I…

Read More

The Top LinkedIn Engagement Traps And How To Avoid Them


LinkedIn has long been a powerful tool for business owners to grow sales and connections. As the world has gone virtual, networking online is now more important than ever. LinkedIn started off as a way to share your resume online and find jobs. It still is an effective recruiting tool, but it has grown to…

Read More

How to Create An Effective Value Proposition for Your Professional Services Firm

How to Create a Unique Value Proposition

Firms who carve out UNIQUE positioning in the marketplace tend to grow faster, easier, and more profitably than their non-differentiated competitors. Professional services firms that want to attract a steady stream of profitable clients need to create meaningful differentiation in the marketplace. You probably already know the value of a “Unique Value Proposition” for your…

Read More

Do You Hate How You Look in Photos?

Your LinkedIn Photo

Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you’d love to make a great first impression? Fear not! Just check out these headshot no-no’s (and reasons for avoiding them) thanks to this guide from MarketingProfs.

Read More