Why Every Company Needs a Brand Style Guide

Brand style guides

Imagine a world where every piece of content you create radiates a consistent and unmistakable voice, where your logo and visual elements seamlessly blend together, and where customers can effortlessly connect with the essence of your brand.  Branding is the beacon that guides customers to your unique value proposition. Brand identity and branding are closely…

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How a Digital Check-up Can Boost Sales

How a Digital Checkup can boost sales

Just as brands conduct audits of their inventory, employees, and budgets on an often annual basis, it’s important to take a look at your digital assets – specifically your website, your social media channels, your blog and your search engine rankings. Most people don’t look forward to audits. Just the sound of the word ‘audit’…

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