Your LinkedIn Profile’s Best Kept Secret: How to Optimize Your About Section Summary
Guess which part of your LinkedIn profile is underutilized or, worse yet, misused? It’s the ABOUT section. This used to be referred to as your SUMMARY or BIO section. Most Common Mistake From a B2B marketing perspective, the biggest and most common mistake I see is that people use their ABOUT section to talk about…
Read MoreMaximize Your LinkedIn Network: Steer Clear of These Top 3 Engagement Pitfalls
LinkedIn can be a great place to build your business; you just have to get out there and start engaging and making connections — the right way. Just beware of the traps! This article explores the most common traps and what you can do to avoid them. What is Your Networking Style? Are you not…
Read MoreHow to Leverage LinkedIn Polls for Business Development: A Comprehensive Guide
LinkedIn polls, if used strategically, can prove to be a powerful tool for business development and a smart way to understand your audience better to drive meaningful conversations. But how do you use these polls effectively? This article seeks to provide a thorough guide using insights from a presentation I gave to Abound Social titled “How to Use LinkedIn Polls to Generate Leads.”
Read MoreDo You Hate How You Look in Photos?
Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you’d love to make a great first impression? Fear not! Just check out these headshot no-no’s (and reasons for avoiding them) thanks to this guide from MarketingProfs.
Read MoreHow to Outsmart the AI Bots to Spot Fake LinkedIn Profiles
Why Do Fake Profiles Exist? Advances in AI-based synthetic image generation technology and AI-based image generators have created an unlimited number of unique, high-quality fake profiles on LinkedIn that do not correspond to real people. Fake accounts sometimes use these convincing, AI-generated profile photos to make their fake LinkedIn profile appear more authentic. All to get you…
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