Firms who carve out UNIQUE positioning in the marketplace tend to grow faster, easier, and more profitably than their non-differentiated competitors.
Professional services firms that want to attract a steady stream of profitable clients need to create meaningful differentiation in the marketplace.
You probably already know the value of a “Unique Value Proposition” for your firm. The question is HOW to create one…
🎯Introducing The UVP Framework
This slide deck unpacks the Unique Value Proposition formulation framework courtesy of Marketing Results.
This article from TOA Global also provides specific examples pertaining to accounting firms, however, the methodology certainly can apply to most professional service firms.