Frequently Asked Questions
Getting Started
A LinkedIn consultant helps you position your expertise so the right people can understand it, trust it, and act on it. Judi Hays's framework begins with your profile and positioning, then connects visibility, strategic relationships, and credible engagement to the business or professional opportunities you want to create.
Judi’s core work is with experienced professionals, founders, managing partners, principals, and senior executives who have built strong reputations through their work but struggle to communicate that value online. They may be leading established B2B consulting and professional-services firms, building an advisory or fractional practice, pursuing board opportunities, or moving into a new chapter of their career.
Their challenge is rarely a lack of expertise. It is that their online presence does not reflect the depth of their experience, the quality of their thinking, or the level of opportunity they are ready for. Their LinkedIn profile, website, messaging, or content may feel generic, outdated, inconsistent, or too focused on credentials rather than the problems they solve. As a result, the right clients, partners, referral sources, and opportunities may not recognize their value or understand why they should choose them.
Judi helps them clarify what makes their expertise relevant, articulate it in language that resonates with the people they want to reach, and build an online presence that supports the next stage of their work.
Judi brings four decades of marketing and brand strategy experience, deep LinkedIn expertise, and a practical understanding of how relationships create business opportunities. She is the author of Elevate, Expand, Engage(opens in new tab) and developed the Triple-E Method to help experienced professionals turn LinkedIn into a credible business asset.
Start with a conversation about the opportunity you want LinkedIn to support, your audience, and the work you need done. Most people start with a discovery call.
Choose a Strategy Lab if you need a clear diagnosis and plan.
Choose LinkedIn Profile Transformation if your profile needs to reflect your current expertise.
Choose the 90-Day Authority Intensive if you are ready to build the full authority system around your positioning, relationships, visibility, and outreach.
Judi starts by clarifying what you want to be known for, who needs to understand that value, and what opportunities LinkedIn should support. Your profile, visibility, network, and conversations are then positioned around that direction.
The goal is not to create an repeat of your resume career history. Instead, Judi shows you how to make your current expertise clear to the people who matter through her LinkedIn Profile Transformation offering.
Visible authority means that when someone looks you up, they quickly understand your expertise, perspective, credibility, and relevance to the work they need done.
It is the difference between having a strong reputation inside your existing network and making that reputation legible to people who do not know you yet.
Yes. A resume documents where you have been. Your LinkedIn profile should position you for where you are headed and the opportunities you want next.
It should make clear what you do now, who you serve, and why your experience matters.
Using LinkedIn Strategically
The objective is not constant posting. Start with a profile that clearly positions you, then become visible through thoughtful comments, direct messages, and participation in conversations where your expertise belongs. Posting can support your authority, but it is not the only way to build it.
Start by being useful in conversations that are already happening. Follow people and organizations relevant to your work, add a thoughtful point of view to posts that matter, reconnect with people you already know, and use direct messages to continue genuine conversations.
The goal is not to perform online. It is to become known for a clear point of view and relevant expertise.
Build a network that supports your goals. Prioritize people you know, past clients, colleagues, alumni, industry peers, referral partners, decision-makers, and people with a genuine shared interest.
A strategic network is more useful than a large collection of random contacts.
Start with your profile. Before you increase your visibility, make sure someone who finds you can understand what you do now and why they should pay attention.
The LinkedIn Profile Transformation is designed for that work.
Start with the people you already know. Past clients, colleagues, alumni, industry peers, referral partners, and strategic connectors may already have a reason to trust your work.
Judi’s approach is to identify the relationships most relevant to your goals, reactivate them thoughtfully, and build new connections around genuine shared interests.
updated September 15, 2026