Transform Your LinkedIn® presence into visible authority.
LinkedIn Profile Transformation
Attract the right decision-makers and start more high-value consulting conversations with them.
Opportunities Are Searching For You.
What Will They Find?
When decision-makers evaluate potential advisors, consultants, partners, or employees, LinkedIn is often the first place they look.
Before someone takes a meeting, refers you into an opportunity, or invites you into a conversation, they quickly scan your profile to understand your expertise, perspective, and credibility.
An optimized LinkedIn profile is how you make sure opportunities find you and immediately recognize your expertise, authority, and value.
Attract the right decision-makers to your expertise
Start more higher-value consulting conversations
Build visible authority in your market
Get asked to speak at events and join boards
Open yourself up to more opportunities, connections, and collaborations
Your LinkedIn Profile Is Your Personal Sales Page
Let's clear up a misconception about LinkedIn that holds too many leaders back. Your profile isn't a place to reiterate your resume.
A LinkedIn profile is the place to market yourself and showcase your value in your industry.
To drive meaningful results on LinkedIn, you need to turn your profile is a personal sales and part of larger marketing strategy that sells YOU!
Let's transform your LinkedIn profile into a marketing asset that attracts the high-level professional opportunities you've been looking for.
turn linkedin into an opportunity magnet
LinkedIn Profile Transformation
This is not a typical LinkedIn profile update.
The LinkedIn Profile Transformation is a focused four week program delivered through one-to-one working sessions with LinkedIn Strategist and Author, Judi Hays. Together we clarify your market positioning and translate your expertise into a LinkedIn presence that communicates clear authority.
Through a structured process, your profile and visibility strategy are designed to help the right decision-makers recognize your value and start meaningful conversations that lead to high-fee opportunities.
Preparation: Strategy Workbook
Before our first session, you will complete a strategy workbook designed to clarify the audience you want to reach, the expertise you want to be known for, and the opportunities you want LinkedIn to support. Your responses provide the foundation for our first session and guide the positioning decisions we make throughout the program.
Week One: Positioning Clarity
We begin by defining the audience you want to reach, the expertise you want to be known for, and the opportunities you want LinkedIn to support. This session establishes the authority narrative that will guide how your experience and perspective are presented on your profile.
Week Two: Your Authority Profile
Using the positioning work as the foundation, we rebuild the key sections of your LinkedIn profile so they clearly communicate your expertise, perspective, and the value you bring to complex client engagements.
Week Three: Strengthen Credibility Signals
Decision-makers look for evidence before initiating high-value conversations. In this phase we strengthen the credibility signals on your profile so your experience, results, and professional reputation are clearly reinforced.
Week Four: Activate Your LinkedIn Presence
With the profile complete, we establish a practical approach for using LinkedIn to connect with relevant decision-makers and begin generating meaningful professional conversations.
30-Day Follow-Up:
Thirty days after completing the program, we meet again to review your progress, refine your profile and approach if needed, and ensure your LinkedIn presence is supporting the opportunities you want to attract.
Position Your Expertise for the Opportunities You Want
If your LinkedIn profile does not clearly communicate your expertise and perspective, you may be missing opportunities to engage with the right decision-makers.
The LinkedIn Profile Transformation is a focused four-week program designed to position your experience as visible authority and help you generate consistent high-value conversations.
take it from past clients
Profile Transformations That Speak for Themselves
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"She has extensive knowledge of the LinkedIn platform and helped me revamp my profile to connect with the right folks in my industry within days of implementing her strategies."
Is This Right for Me?
This is About Authority, Not Just a Profile Update
This is the right investment for you if you are a highly experienced C-suite executive exploring your next chapter or a founder of a boutique B2B consulting firm that wants its expertise to be clearly recognized by the right decision-makers.
Whether you are building an independent advisory practice or growing a consulting firm, your LinkedIn profile must clearly communicate the authority you have earned.
A well-positioned profile becomes a magnet for the kinds of conversations that lead to high-fee opportunities.
Elevate Your Market Authority
Most LinkedIn profiles read like resumes. We begin by clarifying the expertise you want to be known for and the decision-makers you want to reach. Your profile is then positioned to clearly communicate your authority so the right people immediately understand the value of engaging with you.
Expand Your Strategic Network
Once your positioning is clear, LinkedIn becomes a powerful way to connect with the people who influence opportunities in your market. We focus on building a network that includes decision-makers, industry peers, and strategic relationships that can open doors to meaningful consulting conversations
Engage Decision-Makers
LinkedIn’s discovery algorithm increasingly prioritizes credible expertise and meaningful professional interaction. When you participate in thoughtful industry conversations, your visibility grows with the people evaluating potential advisors and consultants.
This Profile Transformation isn't right for everyone — and that's okay! It might be not be a fit if you're a career seeker or looking for a basic profile update. In those cases, we invite you to get Judi's LinkedIn Self Audit checklist. It's free and offers easy steps to update your profile right now! Download it for free here.
INTRODUCING JUDI HAYS
Your LinkedIn Authority Strategist
Hi, I'm Judi Hays. I work with experienced C-suite executives and founder-led consulting firms to position their expertise as visible authority on LinkedIn. I have helped hundreds of leaders translate their experience into a profile and presence that supports meaningful professional opportunities.
LinkedIn is not just about a profile. It's about gaining strategic visibility and building valuable connections with the right people at the right time. It is where decision-makers often evaluate expertise before starting a conversation.
Through a focused four-week intensive, we clarify your market positioning and build a LinkedIn presence designed to attract the right decision-makers. The result is consistent conversations that lead to high-fee consulting opportunities.
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Don't Let Any More Opportunities Pass You By
Opportunities are waiting for you on LinkedIn. Don't let them pass you by — or get scooped up in the hands of your competitors!
Judi only takes on two LinkedIn Profile Transformations per month. Make sure you are one of them.