How A Simple Word Shift Turns Hesitation into Momentum

How A Simple Word Shift Turns Hesitation into Momentum

Rainy days in New York are romantic in a black & white Kafka-esque sorta way. It’s nature’s way of street cleaning, leaving the sidewalks slick and the humidity in the air heavy. At least it’s a break from the 90-degree heat spells we’ve had lately. Today being Sunday is also the culmination of what seemed…

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How to Turn LinkedIn Content into Brand Authority

How to Turn LinkedIn Content into Brand Authority

Creating content for LinkedIn is one of the most impactful ways to stand out from the crowd on this powerful business platform. Yet, many business owners are missing out. It may be that all they can think is, “I am not a writer!” It is worth the effort to create compelling content. It builds credibility,…

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How to Leverage LinkedIn Polls for Business Development: A Comprehensive Guide

Use LinkedIn Polls to generate leads

LinkedIn polls, if used strategically, can prove to be a powerful tool for business development and a smart way to understand your audience better to drive meaningful conversations. But how do you use these polls effectively? This article seeks to provide a thorough guide using insights from a presentation I gave to Abound Social titled “How to Use LinkedIn Polls to Generate Leads.”

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Why Every Company Needs a Brand Style Guide

Brand style guides

Imagine a world where every piece of content you create radiates a consistent and unmistakable voice, where your logo and visual elements seamlessly blend together, and where customers can effortlessly connect with the essence of your brand. This article shows 11 killer brand style guides from renowned organizations across various industries, allowing you to draw inspiration and learn from their successful branding journeys. 

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