5 Ways Busy Executives Can Save Time Making the Most of LinkedIn
With close to a billion members, LinkedIn now feels as congested as Manhattan gridlock traffic during peak hours—pretty much non-stop! Navigating your feed can be a daunting task, and it’s too easy to get sidetracked by distractions. The reality is, many of the busy executives I advise don’t have the bandwidth to sift through the…
Read MoreYour LinkedIn Profile’s Best Kept Secret: How to Optimize Your About Section Summary
Guess which part of your LinkedIn profile is underutilized or, worse yet, misused? It’s the ABOUT section. This used to be referred to as your SUMMARY or BIO section. Most Common Mistake From a B2B marketing perspective, the biggest and most common mistake I see is that people use their ABOUT section to talk about…
Read MoreThink of LinkedIn as Your Garden of Opportunity
Untended gardens grow weeds and eventually die off. This too can happen on LinkedIn if you don’t deadhead the stragglers. Do you make an effort to engage with your connections both new and existing? If you’re connected to people who you engage with regularly, that’s a good thing. But if a fair amount of your connections have NOT been active on LinkedIn in a while, ask yourself why you are connected with them in the first place. Maybe it’s time for some pruning and maintenance.
Read MoreMaximize Your LinkedIn Network: Steer Clear of These Top 3 Engagement Pitfalls
LinkedIn can be a great place to build your business; you just have to get out there and start engaging and making connections — the right way. Just beware of the traps! This article explores the most common traps and what you can do to avoid them. What is Your Networking Style? Are you not…
Read MoreHow to Leverage LinkedIn Polls for Business Development: A Comprehensive Guide
LinkedIn polls, if used strategically, can prove to be a powerful tool for business development and a smart way to understand your audience better to drive meaningful conversations. But how do you use these polls effectively? This article seeks to provide a thorough guide using insights from a presentation I gave to Abound Social titled “How to Use LinkedIn Polls to Generate Leads.”
Read MoreDo You Hate How You Look in Photos?
Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you’d love to make a great first impression? Fear not! Just check out these headshot no-no’s (and reasons for avoiding them) thanks to this guide from MarketingProfs.
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