Why Every Company Needs a Brand Style Guide

Brand style guides

Imagine a world where every piece of content you create radiates a consistent and unmistakable voice, where your logo and visual elements seamlessly blend together, and where customers can effortlessly connect with the essence of your brand. This article shows 11 killer brand style guides from renowned organizations across various industries, allowing you to draw inspiration and learn from their successful branding journeys. 

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7 Amazing Marketing Books to Read Over and Over Again

My favorite marketing books

I love marketing books. When I come across one I like, I tend to make it my own by highlighting passages, writing notes in the margins and placing a bunch of post-it notes on ‘important pages’. I also love it when I come across a word I don’t know. What I enjoy most about these…

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How to Create An Effective Value Proposition for Your Professional Services Firm

Unique Value Proposition

Firms who carve out UNIQUE positioning in the marketplace tend to grow faster, easier, and more profitably than their non-differentiated competitors. Professional services firms that want to attract a steady stream of profitable clients need to create meaningful differentiation in the marketplace. You probably already know the value of a “Unique Value Proposition” for your…

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2020 Best Conferences for Marketing Professionals

My Top Pick Marketing Conferences

The best way to stay on the leading edge is to learn from peers and experts. Attending conferences and tradeshows offers the forum to do just that. To help you find just the right conferences that fit your 2020 calendar, I found this super-comprehensive list from MarketingTerms.com (which I used as a base and embellished…

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How to Make the LinkedIn Algorithm Work for Your Business

Cracking the LinkedIn Algorithm

Social media feeds have “grown up”! Here’s a brief snapshot of social media algorithms over the past 15 years. During the adolescence years (2003 – 2010) social media news feeds showed what was posted in the moment. Then in the teen phase (2011 – 2014) platforms started tinkering with algorithms and advertising. In 2011, Facebook’s…

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