How to Outsmart the AI Bots to Spot Fake LinkedIn Profiles
Why Do Fake Profiles Exist? Advances in AI-based synthetic image generation technology and AI-based image generators have created an unlimited number of unique, high-quality fake profiles on LinkedIn that do not correspond to real people. Fake accounts sometimes use these convincing, AI-generated profile photos to make their fake LinkedIn profile appear more authentic. All to get you…
Read MoreWhy Every Company Needs a Brand Style Guide
Imagine a world where every piece of content you create radiates a consistent and unmistakable voice, where your logo and visual elements seamlessly blend together, and where customers can effortlessly connect with the essence of your brand. This article shows 11 killer brand style guides from renowned organizations across various industries, allowing you to draw inspiration and learn from their successful branding journeys.
Read MorePurposefully Repurpose: 37 Actionable Ideas For Sharing Social Media Content
Purposefully Repurpose! That’s a tongue twister, but it’s an important concept to explain. There is no need to reinvent the wheel when it comes to content creation. There are a variety of formats you can use to get your message out there on LinkedIn. Here are 37 ideas to get you started. Turkey Content Carousel-37…
Read More7 Amazing Marketing Books to Read Over and Over Again
I love marketing books. When I come across one I like, I tend to make it my own by highlighting passages, writing notes in the margins and placing a bunch of post-it notes on ‘important pages’. I also love it when I come across a word I don’t know. What I enjoy most about these…
Read MoreHow to Create An Effective Value Proposition for Your Professional Services Firm
Firms who carve out UNIQUE positioning in the marketplace tend to grow faster, easier, and more profitably than their non-differentiated competitors. Professional services firms that want to attract a steady stream of profitable clients need to create meaningful differentiation in the marketplace. You probably already know the value of a “Unique Value Proposition” for your…
Read More2020 Best Conferences for Marketing Professionals
The best way to stay on the leading edge is to learn from peers and experts. Attending conferences and tradeshows offers the forum to do just that. To help you find just the right conferences that fit your 2020 calendar, I found this super-comprehensive list from MarketingTerms.com (which I used as a base and embellished…
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