Insights
How to Leverage LinkedIn Polls for Business Development: A Comprehensive Guide
LinkedIn polls, if used strategically, can prove to be a powerful tool for business development and a smart way to understand your audience better to drive meaningful conversations. But how do you use these polls effectively? This article seeks to provide a thorough guide using insights from a presentation I gave to Abound Social titled “How to Use LinkedIn Polls to Generate Leads.”
Read MoreDo You Hate How You Look in Photos?
Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you’d love to make a great first impression? Fear not! Just check out these headshot no-no’s (and reasons for avoiding them) thanks to this guide from MarketingProfs.
Read MoreHow to Outsmart the AI Bots to Spot Fake LinkedIn Profiles
Why Do Fake Profiles Exist? Advances in AI-based synthetic image generation technology and AI-based image generators have created an unlimited number of unique, high-quality fake profiles on LinkedIn that do not correspond to real people. Fake accounts sometimes use these convincing, AI-generated profile photos to make their fake LinkedIn profile appear more authentic. All to get you…
Read MoreWhy Every Company Needs a Brand Style Guide
Imagine a world where every piece of content you create radiates a consistent and unmistakable voice, where your logo and visual elements seamlessly blend together, and where customers can effortlessly connect with the essence of your brand. This article shows 11 killer brand style guides from renowned organizations across various industries, allowing you to draw inspiration and learn from their successful branding journeys.
Read MorePurposefully Repurpose: 37 Actionable Ideas For Sharing Social Media Content
Purposefully Repurpose! That’s a tongue twister, but it’s an important concept to explain. There is no need to reinvent the wheel when it comes to content creation. There are a variety of formats you can use to get your message out there on LinkedIn. Here are 37 ideas to get you started. Turkey Content Carousel-37…
Read More7 Amazing Marketing Books to Read Over and Over Again
I love marketing books. When I come across one I like, I tend to make it my own by highlighting passages, writing notes in the margins and placing a bunch of post-it notes on ‘important pages’. I also love it when I come across a word I don’t know. What I enjoy most about these…
Read More